This is a 1 kilo bag of paprika. Pure, unadulterated, Hungarian Red booger sugar, I mean ground pepper. This is serious stuff, and a daily essential for Hungarian dishes, yup, it's not just a garnish. This set me back 2,400 HUF, not too bad, especially considering that it's way better than 99% of the paprika exported to the States! It's fresh and that means a lot to volatile spices like paprika. Plus I bought it in Kalocsa from the farmer direct. I know exactly where it was grown, dried, and ground.